Here we go with another episode of audio developer drama theatre, this time starring IK Multimedia. IK have
issued a rebuttal to a MusicRadar article on the benefits of freeware, which I found
through an article on CDM.
The original article was a great list of reasons that you should use freeware, but good ol’ IK decided to reply to the article as if they were telling people to STOP BUYING IK’s PLUG-INS. Listen IK - can I call you IK? Good. Listen, I’m not a customer of yours, but it would seem to me that by rebutting a perfectly general list of reasons to use freeware, it just makes you look really bad. Here’s my list to you about why you should have probably just kept the trap shut -
TOP FIVE REASONS WHY IK SHOULD HAVE THOUGHT BEFORE SPEAKING
1. IK Multimedia are regarded as a large, high quality plug-in development company. They’ve now made themselves look ridiculous by telling people “Hey, freeware isn’t the way to go - buy our stuff” which also happens to be priced on the fairly high side. This was a not-so-smart move. Maybe if they had waited to post something seperate [and written much differently] further down the line, it wouldn’t look so much like a ‘bash the freeware scene’ rebuttal. Too late. Also, they claim that not all plug-in developers are huge corporations, but small groups of people. So what? What’s your point IK?
2. IK make a point in the rebuttal that commercial developers have the overhead and responsibility to pay wages, marketing and such but that freeware developers typically have day jobs and/or live with parents. Are you serious? This is a reason to use payware and not freeware? Ludicrious. Why would you even make that statement? This reason alone is a great reason for IK just to have thought a little bit before speaking.
More »
These icons link to social bookmarking sites where readers can share and discover new web pages.